How are you different from a traditional agency?

Our AI-augmented workflow lets us ship 3-5× faster at equivalent or higher quality. We charge fixed prices, not time-and-materials, which aligns our incentives with your results.

Are you a small team?

Yes, and it's intentional. Lean core team complemented by a network of specialists activated on demand (design, copywriting, media buying). No structure to feed, no hidden costs.

Who owns the code — me or you?

You, 100%. We transfer all rights at delivery. The GitHub repo moves to your account with complete documentation.

Do you work with WordPress?

No. WordPress is technical debt in disguise. We build on Next.js — faster, more secure, more scalable, better SEO. We handle the migration if you're coming from WordPress.

How is confidentiality guaranteed?

NDA signed before the discovery call if needed. All work in private repositories. No client content shared without written authorization. Compliant with FADP (Swiss law) and GDPR.

Do you work outside French-speaking Switzerland?

Yes, but our main edge is proximity in the Swiss-French region. For clients outside that zone, we stay strong on Build and AI, slightly less so on local strategy.

How much does a website or web app cost in Switzerland in 2026?

Prices vary with complexity: a premium landing + simple backend starts at CHF 7,500, a full web application at CHF 15,000, a SaaS with auth/payment/dashboard at CHF 25,000. At BeGenerous Digital, all pricing is transparent and publicly listed. Fixed price after scoping, no bullshit quotes and no time-and-materials billing.

Should I choose Next.js or WordPress for a 2026 business website?

Next.js for any business that wants performance, security and solid SEO. WordPress has become technical debt: plugins to patch, CMS to maintain, degraded performance. Next.js delivers excellent Core Web Vitals, ultra-fast static rendering, no classic server hosting cost (Vercel edge is free), and a better SEO signal to Google. We handle the migration if needed.

How do I integrate AI into my business without rebuilding everything?

Augmented AI plugs into your existing tools. A few concrete cases: a conversational agent answering customers 24/7 (GPT/Claude integrated into your CRM), predictive scoring on your leads, automatic content generation (emails, product descriptions), repetitive process automation (data extraction, classification). We start at CHF 4,500 for a custom AI integration, delivered in 2-4 weeks.

How long does it take to deliver an MVP or a web app?

At BeGenerous Digital, between 2 and 6 weeks depending on scope. A premium landing + simple backend: 2-3 weeks. A full web application: 4-6 weeks. A SaaS with auth + payment + dashboard: 5-8 weeks. Compared to a traditional agency that ships in 4-8 months, we're 3-5× faster thanks to our AI-augmented workflow (Claude Code, Cursor) and modern stack (Next.js, Supabase, Stripe).

How do you choose a digital agency in Switzerland?

4 objective criteria: (1) pricing transparency — avoid opaque custom quotes, favor agencies that publish their prices; (2) modern technical stack — Next.js, React, TypeScript rather than WordPress/PHP; (3) realistic timelines — a serious agency ships an MVP in 4-8 weeks, not 6 months; (4) code ownership — make sure the code is transferred to you 100% at delivery, with no vendor lock-in.

How much does a website really cost in Switzerland in 2026?

In Switzerland, a pro website in 2026 costs between CHF 3,500 and CHF 150,000, depending on complexity and agency type. The gaps are huge — up to 10× — between two quotes for what looks like the same project. This guide breaks down the real costs line by line, and explains how to avoid opaque-quote pitfalls.

Written by Greg Annas, founder of BeGenerous Digital (Lausanne).

2026 price ranges (CHF excl. VAT)

Here are the real market ranges in Switzerland, split by project type and agency type:

Project type	Freelancer	AI-augmented agency	Traditional agency
Simple landing page	CHF 1,500 – 4,000	CHF 3,500 – 8,000	CHF 15,000 – 35,000
Premium landing + form + backend	CHF 4,000 – 10,000	CHF 8,000 – 15,000	CHF 25,000 – 60,000
10-page corporate site	CHF 6,000 – 15,000	CHF 12,000 – 25,000	CHF 40,000 – 80,000
E-commerce (up to 200 products)	CHF 10,000 – 25,000	CHF 20,000 – 45,000	CHF 50,000 – 120,000
Custom web application	CHF 15,000 – 40,000	CHF 25,000 – 60,000	CHF 80,000 – 200,000
SaaS (auth + payment + dashboard)	CHF 25,000 – 60,000	CHF 40,000 – 100,000	CHF 150,000 – 400,000

These numbers are based on an informal survey of 30 providers active in 2025-2026, compiled with our own received and issued quotes.

Why such a gap? 4 factors that explain everything

Factor 1: The technical stack used

WordPress = a lot of time spent on configuration, maintenance, plugin debugging. Result: 40-60% of the budget goes into integrating existing code.

Next.js + modern stack = 80% of the time on the final product, 20% on plumbing. Result: more value delivered per franc spent.

See our WordPress vs Next.js comparison for details.

Factor 2: The billing model

Time and materials (CHF 1,200 to 2,400/day): the agency bills time spent. Risk: the longer the project runs, the more the agency earns. Incentives aren't aligned.

Fixed price after scoping: the agency commits to a fixed price for a defined scope. Risk is transferred to the agency. Incentives aligned with fast delivery.

AI-augmented agencies bill almost exclusively at fixed price. Traditional agencies still mostly on time and materials.

Factor 3: The agency's internal structure

A 40-person agency with offices in Geneva, a sales team, management, an HR back office: all these indirect costs are passed into the quote. Typically 40 to 60% of the final price.

An AI-augmented agency of 3-5 people + network of on-demand specialists: indirect costs are minimal. More value goes directly into your project.

Factor 4: AI use in the workflow

Claude Code, Cursor, GPT. These tools have multiplied the velocity of experienced developers by 3-5× on certain tasks (boilerplate, refactoring, tests, documentation).

An agency that hasn't integrated these tools works 3-5× slower than the competition. Result: either it bills 3-5× more, or its margin collapses.

Detailed breakdown of a "Full build" quote (CHF 12,000)

To demystify, here is the typical structure of a BeGenerous Digital quote for a premium landing + simple backend at CHF 12,000:

Line item	Time (in days)	Cost
Discovery + scoping	0.5	CHF 600
Product strategy + wireframes	1.5	CHF 1,800
Custom premium design	3	CHF 3,600
Front-end development (Next.js)	3	CHF 3,600
Backend integration (form, lightweight CMS)	1	CHF 1,200
QA + responsive + accessibility	0.5	CHF 600
Vercel deployment + domain + SSL	0.3	CHF 360
Documentation + handover	0.2	CHF 240
Total	10 days	CHF 12,000

Everything is delivered in 2 to 3 calendar weeks (the 10 person-days parallelize thanks to AI augmentation).

Hidden costs to anticipate

Beyond the initial quote, plan for these items:

Hosting and domain

Domain: CHF 12 to 25/year for .ch, CHF 15 to 40/year for .com/.digital
Hosting: CHF 0 to 240/year on Vercel (Hobby free, Pro CHF 20/month). Infomaniak CHF 60 to 300/year depending on plan.

Professional emails

Gmail Pro (Google Workspace): CHF 6.30 to 19.50/month per user. Essential for serious B2B.

Maintenance and evolutions

Next.js: CHF 0 to 600/year if no evolution (just dependency updates ~2h/year)
WordPress: CHF 1,500 to 4,000/year minimum (plugins, updates, security)

Cal.com or a booking tool

Cal.com: free up to 1 event type, CHF 15/month after. Calendly similar. Often forgotten in quotes.

SSL certificate and CDN

With Vercel: free, included in hosting. With traditional hosting: CHF 100 to 300/year depending on certificate.

Marketing tools

Google Tag Manager: free
Google Analytics 4: free
Mailchimp / Brevo: free up to 2,500 contacts, then CHF 20 to 100/month
Ads (Google, Meta): media budget separate

Third-party services (API)

If your site uses paid APIs (OpenAI, Stripe, SendGrid, etc.), each API has its own pricing. Count CHF 20 to 200/month depending on traffic.

ROI of a modern website: how to calculate

A modern pro site isn't a cost, it's an investment. Here's how to calculate ROI:

For a B2B service agency

Assumption: the site generates 2 qualified leads per month via SEO + referral. Client conversion rate: 30%. Average basket: CHF 15,000.

Annual revenue generated by the site: 2 × 12 × 30% × 15,000 = CHF 108,000
Site cost (amortized over 3 years): CHF 12,000 / 3 = CHF 4,000/year
Annual ROI: 2,600%

Even with very conservative assumptions (1 lead/month, 10% conversion, CHF 8,000 basket), ROI stays above 200%/year.

For an e-commerce

Assumption: WP-to-Next.js redesign. Conversion rate improvement from 1.5% to 2.5% thanks to better UX + perf. Traffic 10,000 visits/month. Average basket CHF 80.

Revenue gain: 10,000 × (2.5% - 1.5%) × 80 × 12 = CHF 96,000/year
Redesign cost: CHF 25,000 (amortized over 4 years = CHF 6,250/year)
Annual ROI: 1,500%

The 5 pitfalls to avoid in quotes

Pitfall 1: The "bait price" too low

A CHF 2,500 quote for a corporate site is either a junior freelancer learning on your project, or a truncated quote that will balloon with "options" during the project. Beware.

Pitfall 2: The too-vague quote

"Development of a responsive website with CMS" without details on pages, features, integrations = impossible to compare with another quote. Always ask for a line-by-line breakdown.

Pitfall 3: Code ownership not specified

Silence on this point = the agency considers it keeps ownership. Demand a written clause: "Source code, design and domain are 100% transferred to the client at delivery."

Pitfall 4: Mandatory hosting at the agency

"We host for you, included" = billed for life + difficult migration. Prefer hosting you own (Vercel, AWS, Infomaniak) with your own account.

Pitfall 5: No exit plan

What happens if you want to switch agencies in 1 year? Demand from the start: delivery of all admin access, full technical documentation, source code in your GitHub repo.

How to budget smartly

Rule 1: 3 quotes minimum

Three different agency types (freelancer, AI agency, traditional agency if budget allows). You'll get real perspective on ranges.

Rule 2: Scope frozen before quote

Before asking for a quote, document: number of pages, precise features, required integrations, constraints (languages, SEO, accessibility). Without clear scope, quotes are incomparable.

Rule 3: Fixed price > time and materials

Systematically favor fixed prices. The agency carries overrun risk, not you.

Rule 4: 20% contingency budget

Set aside 20% of the budget for unexpected items: post-delivery adjustments, final content to integrate, internal team training. It's normal, not an alarm signal.

Rule 5: ROI > absolute cost

A CHF 25,000 site that generates CHF 100,000/year is a better deal than a CHF 5,000 site that generates CHF 10,000/year. Reason in return on investment, not acquisition cost.

Quick FAQ

Can I really get a pro site for CHF 5,000?

Yes, for a simple landing page, fixed price, with an AI-augmented agency or an experienced freelancer. Avoid below CHF 3,000: quality risk increases dramatically.

Is CHF 50,000 for a site justified?

For a full web application or an e-commerce with 200+ products and ERP integrations, yes. For a 10-page showcase site, no: you're paying for the agency's structure, not value.

Better a solid freelancer or a small AI-augmented agency?

Freelancer = cheaper but riskier (availability, skill coverage). AI-augmented agency = lean team, more robust, slightly more expensive but stronger guarantees. For projects > CHF 15,000, prefer the agency.

Are CHF 300 templates an option?

For a tiny project (personal blog, simple portfolio), yes. For a business site, no — customization, CRM integration, performance, accessibility aren't up to the mark.

Conclusion

The right price doesn't exist — there's the right price for your project, your stage, your ambition. The three golden rules:

Compare 3 quotes from different profiles
Demand transparency (detailed scope, code ownership, hosting, exit)
Reason ROI, not absolute cost

At BeGenerous Digital, we publish our prices because we're proud of our positioning: fixed price, modern stack, 2 to 6 weeks delivery, 100% code ownership. If you want a custom quote, the 30-min discovery call is free — we scope together and send you a detailed quote within 48h.